Prague is one of the most developed and visited urban tourist destinations in the world. Its millennial history and the distinctive lifestyle of its inhabitants have made it a unique phenomenon in the world, which people from around the globe travel to visit. Prague is the most cultured city in Europe and one of the safest and greenest cities in the world. Its compact size makes it easily walkable – combined with some of the best public transport in the world, this makes it an ideal place for walking. These are the main reasons why 7.4 million tourists visited the city in 2023, of which 1.6 million were domestic. Coming in a close second were tourists from Germany, with more than 1 million arrivals, followed by visitors from the United States, the United Kingdom, Slovakia and Poland. The capital city aims to pass Prague down to future generations more beautiful than ever and to preserve its unique genius loci, which makes it a UNESCO World Heritage Site. Therefore, the city’s tourism strategy strives to create a balance between tourism revenues and maintaining a high quality of life for Prague residents. The strategy was developed with key tourism partners and is followed by all the city’s organisations. It is implemented by Prague City Tourism. Part of the strategy is the Prague brand philosophy, which invites sophisticated visitors from all over the world to the capital. Prague is thus only ever presented in connection with the liberal lifestyle of its people, their creativity and human stories. Because without real everyday life, every city is just a backdrop and open-air museum. Therefore, Prague City Tourism aims to build Prague’s branding as a confident, appealing and cultural metropolis of world-class quality. Specific data, developments and trends in tourism are published annually in an overview available for free download. Konkrétní data, vývoj a trendy cestovního ruchu jsou každoročně zveřejňovány v přehledové publikaci volně ke stažení. download
