public benefit activities Prague City Tourism provides public benefit activities for the City of Prague, such as building Prague’s reputation at home and abroad, providing tourism services, ensuring education about Prague, the systematic collection and analysis of data and creation of tourism statistics, and presenting the benefits of tourism to the professional and general public. promotion of the capital city It conducts annual marketing campaigns for the city, which are funded by proceeds from the tourist tax. These include the Stay in Prague campaign to promote inbound tourism, the At Home in Prague campaign to promote domestic tourism, and the Enjoy Respect Prague campaign to educate and raise awareness about the culture of behaviour aimed at visitors to Prague, which builds on the UNWTO initiative. care for cultural heritage and operation of important monuments The company operates some of Prague’s most important monuments: Old Town Hall, Petřín Tower, Petřín Mirror Maze, Lesser Town Bridge Tower, Old Town Bridge Tower, Powder Gate Tower, St. Nicholas Town Bell Tower and the New Mill Water Tower. In cooperation with the National Library of the Czech Republic, it also operates tours at the Clementinum. education and commercial activities As part of its own commercial activities, the company operates the vintage tram line No. 42, the official Prague Visitor Pass, and develops and sells high-end sophisticated souvenirs in cooperation with local artists. As part of its tourism offerings, it provides guide services including guide training and licensing, services for important visitors and delegations, and concierge service and exclusive experiences for key business partners. The vintage tram line No. 42 runs with historic carriages, the oldest from the time of the Austro-Hungarian monarchy, others from the turn of the 1950s and 1960s. In addition to those mentioned here, you can look forward to other interesting models.
