The results and benefits of the individual activities within the framework of tourism in the capital city are regularly presented to the inhabitants of Prague, the media and the professional public. The main players in the tourism industry, the capital and its districts are involved in tourism development through professional forums and platforms. Prague City Tourism organises press trips and fam trips for domestic and foreign media, through which domestic and foreign visitors are introduced to the sights, lifestyle and cultural and social program of Prague. The Board of Directors of Prague City Tourism regularly presents current data and trends in the tourism industry and the latest information about the company’s activities, especially to the Committee for Culture, Heritage Care, Exhibitions and Promotion of Tourism of the Prague City Council and the Committee of the Prague City Council. Within cooperation with the private sector, there is continuous information sharing with professional associations such as the Czech Association of Hotels and Restaurants, the Czech Association of Commerce and Tourism and the Chamber of Commerce of the Czech Republic, as well as dozens of other stakeholders in the tourism industry.
