marketing of prague 

As the official destination organisation of the capital city, Prague City Tourism operates the largest destination portal at  prague.eu. This innovative smart tourism tool offers comprehensive client servicing with sophisticated narrative layers tailored for different source markets, easy orientation for people with specific needs and data collection for the effective management of Prague as a destination. This website presents famous Prague stories and phenomena specifically based on the visitor’s country of origin, ensuring a culturally and sociologically relevant experience. The platform is accessible to people with different types of disabilities and includes a system for collecting client feedback using AI for sentiment analysis from social media monitoring. 

The prague.eu website includes the ability to integrate third-party data, create client profiles to personalise content and actively support B2B collaboration through special partner profiles. The platform is available in several languages, starting with English, and provides a comprehensive database of tourist attractions, a calendar of cultural events and an e-shop  with the option of booking and selling tickets, walks, educational events and souvenirs. This tool represents a progressive step in tourism management and improving the visitor experience in Prague. 

In order to build a new image of Prague as a tourist destination attractive for sophisticated and creditworthy clients, it regularly conducts marketing campaigns. Tourism institutions from the ranks of public administration, business representatives and affiliated municipal organisations are all involved in their creation. 

Regular newsletters with up-to-date information are sent to clients and partners. Prague City Tourism publishes a number of printed materials presenting historical monuments and tourist maps. It designs and produces specialised printed materials for business partners, especially for the needs of conference delegates or event participants.